Let me explain. 

A couple of months ago I finally admitted to myself that my drive to blog had long lost its vigour. It wasn’t unenjoyable nor was it tedious, but the process no longer retained any sort of creative excitement for me; I’d fallen into a slump and realised that I needed a change. ‘Fashiononymous’ had become that really comfortable sweater I loved but no longer fit me right (trust me, I tried to think of other metaphors). That being said, nothing changed about my desire to put things online and share my photos and thoughts- I’d just felt as if I had outgrown my blog a little and it was no longer the best fit for the content I want to post. Quite a few months (and a lot of domain/HTML related breakdowns) later, everything is online, and I’m so excited to share it with you. There is so much I knew I wanted to do with this space- I hope to update more often, and with more posts that can reflect how I am feeling/ what I’m listening to/ what I’m wearing. It’s a more personal space for me and I’m pretty stoked. Feel free to let me know in the comments what you’d like to see more of on here, I’d love to hear what you think (or what you ate for breakfast…anything is fine, really). 

Below is an editorial I shot with one of the most talented babes I know. Bryant is going places and we had so much fun shooting these outfits for you. This was our first time shooting in a studio together and I am so happy with the result- there is a behind the scenes video coming soon. Hope you have as much fun looking at the photos as we had shooting them. 

OUTFIT ONE: Topshop tee, Topshop culottes, American Apparel platforms, Kara bag. 

OUTFIT TWO: Topshop dress, Maje leather jacket, Lack of Colour hat, Adidas ‘Superstars’. 

OUTFIT THREE: & Other Stories dress, Birkenstocks. 

OUTFIT FOUR: & Other Stories dress, Lack of Colour hat, Kara bag. 

OUTFIT FIVE: & Other Stories shirt and pants, Adidas Stan Smiths. 

OUTFIT SIX: Alexander Wang sweater, Stella McCartney shoes. 

OUTFIT SEVEN: Acne Studios blazer, Marques Almeida jeans, Adidas Stan Smiths. 

OUTFIT EIGHT: & Other Stories shirt and trousers, Adidas ‘Superstars’. 

OUTFIT NINE: Asos faux-fur bomber jacket, & Other Stories cardigan, Alexander Wang trousers, American Apparel platforms, Caeden headphones. 

Shot by Bryant Lee, styled by both of us. You can see more of the photos on his site. 

Love,

Zoe