A while ago I came up with an idea to incorporate more content into this site through conversations with people I know that inspire me. I guess I’ve been frustrated for a while with trying to figure out what I can bring to this space, and got excited when I realised that it doesn’t necessarily have to be me who ‘creates’ the content; rather, I can be the one who facilitates it. Of course, it helps that I happen to know a lot of really talented, kind and motivated people and want to do my part to sprinkle their charm over as many crevices of the internet as I can. So here it is, my first conversation (hopefully, of many) with the lovely Alyssa of Ordinary People and New Classics Studio. I’ve always been amazed by her work, from her quirky style and really good video content to her focus on sustainability and ethical retail, and it doesn’t hurt that Alyssa and her boyfriend Eric (co-founder of NCS) are two genuinely lovely people. I hope you enjoy this conversation and please let me know what you think and would like to see more of, I’d really appreciate it.
Z: So…how would you describe what you do?
A: It’s hard, because a lot of people ask me what I do for a living…the short story is that I own my own small business and do a lot of random projects. The long story would be that….I would call myself a creator; New Classics is my number 1 priority and we still do some work on [the blog], but that’s still a creative outlet for me- more like an online journal. It’s hard to categorise or simplify it to one term.
Z: I know what you mean- its so funny hearing the terms people call bloggers nowadays. In Hong Kong people use the term KOL (Key Opinion Leader) which kind of makes you sound like a cult leader and there are so many different labels now.
A: At the end of the day what we’re doing is still blogging, but I feel like blogging has transformed so much, and a lot of people who started out as bloggers are so much more than bloggers- you can call it whatever you want but its never going to encompass everything.
Z: What do you hate the most about social media?
A: Well, I talk about this quite often (laughs), I think its become a lot less authentic and genuine because its all being sponsored. I don’t think its really anybody’s problem because people are trying to make a living and I understand that, but at the same time the whole thing with social media and what made it amazing was the ability to make creative, raw and organic content which people could relate to, and I can’t really relate to a sponsored message. Everyone’s reaching out to bloggers and it’s become another way for people to shove ads at people, and the fact that a lot of people have the same content over and over again. I don’t really believe in the idea of ‘original content’ but some people don’t try to create anything original.
Z: I know what you mean- I feel like we could talk about that for ages but just so we don’t go off on a tangent for too long…where do you feel most at home?
A: Actually, my room (laughs), as long as there’s my dog and Eric with me I feel at home. It depends on what you think of as home- some artists find ‘home’ where they’re most creative but for me its where I can lie down and relax and stop thinking about work. If you’re self-employed you’re in charge of your entire lifestyle and not thinking about it can be really hard.